I went out & took a picture of the screen on my F350. It's called "Trailer Brake Effort". Dave, do you know the difference between the "Gain" & "Trailer Brake Effort?
I checked the F350 Owner's Manual and the explanation for setting your Brake controller begins on page 306.
You need to go into your truck's settings and select "Electric Over Hydraulic" brakes for your trailer. Note: Ford allows you to store the settings for several trailers so you need to select the trailer number/name you will use for the camper and save the brake settings for the camper.
Once you set the Electric Over Hydraulic, you should then be able to set your "Gain" for the camper and save it with the trailer settings.
Ford has also added a "Low/Medium/High" setting that controls the initial voltage sent to the brakes. So, what you have is: the L/M/H setting that controls the initial braking and then the "Gain" that controls the "actual" braking. My guess is that the "High" setting would be used with very heavy trailers to avoid the feeling of being pushed by the trailer when braking.
To set the "Gain"for your brakes, you simply use the + and - buttons next to the dashboard brake controller. I would suggest an initial Gain setting of 5.5 and then testing the braking action. You want to feel as though the camper and truck are stopping in unison and not that the truck is being pushed by the camper (set the gain to 0 if you don't know what that feels like). Similarly, you don't want to feel like the camper is doing most of the stopping by pulling the truck back when you are only using slight pressure on the brake pedal (like when you are slowing down for a stoplight). Again, to test if the camper is doing most of the stopping increase the gain a little bit at a time (I don't recommend setting to 10 because things could break [no pun intended]), you will eventually feel that the camper is braking too aggressively and you can back down the Gain from there.
To determine the best H/M/L setting you will also need to road test your rig like above.
I would suggest starting your road test with the L/M/H set to low and the gain set to 5.5. Perform your road test when traffic is light and on a lightly traveled road or large parking lot.
For your convenience, I have included a link to your F350 Owner's manual below:
2020-Ford-F250-F350-F450-F550-F600-Owners-Manual-version-1._om_EN_10_2019.pdf
Again, the brake controller information starts on page 306.
Good luck and let us know how the road test goes.