Great customer service is the 1st prerequisite to earning market dominance and customer loyalty.
If YOU can’t fix my problem, point me to someone who can!
Never tell the customer “no” (or I can’t…) without proactively providing a solution.
In the early years of XEROX Corp, they sold very unreliable copiers, but fielded a team of superior service and repair techs and provided service that exceeded all expectations.
The end result was market dominance and loyal customers.
This business model had been studied in graduate marketing programs for multiple decades.
I asked GD what was required to get a remote control feature added to my LED Ceiling lights… a ‘feature’ introduced with their 2025 product line, but which did NOT get installed on my 2025 XLS 22MLE.
At the time, I had owned my camper less than 90-days…
Their answer: “This feature was not included for your VIN.”
Really? That was NOT even my question!!!
I was ready to pay for an upgraded lighting controller — and they shunned me.
I followed up requesting additional information… response: “crickets”. My dealer couldn’t get me an answer, either! Really???
Faulty weld complaint? Warranty denied.
Interpretation:
1. This is NOT our problem;
2. We don’t value you as a customer, and…
3. Your safety on the highway is not important to us.
The correct answer: “Let me get you connected with the right folks that can help you solve this problem!”
Is Grand Design listening ???
J_Man